After moving to the U.S. in 2003 and continuing my education in Art. I earned a B.S. in Design from Drexel University.
I was fortunate to join the Michael Graves Architecture and Design firm as a senior designer. Where I had the honor of working closely with the legendary Michael Graves himself for almost 5 years. In 2015, I decided to pursue my dream and start my own line of products, for the well travelled home under the Dounia Home brand.
// IT HAS ALWAYS BEEN MY DREAM TO SHARE MY MOROCCAN HERITAGE AND UNIQUE ARTISTIC STYLE WITH PEOPLE AROUND THE WORLD. //
We launched in February, 2016 at the NY NOW winter market with 4 designs and one finish. However things accelerated quickly, Dounia Home was featured in Blogs and Magazines and sales from around the world started coming. Our brand was very well received and before we knew it we had a second collection on the way, offering over 20 designs, 8 sizes and four metal finishes.
IT'S MORE THAN A PRODUCT
As a company committed to aesthetic authenticity, we focus on sourcing, developing, and making all our products in the heart of Morocco.
The inspiring historical and artistic landscape provides us with endless possibilities to connect our customers to the essence of this amazing country and preserve its craft.
"WE ARE CREATING A PRODUCT THAT’S NOT ONLY INNOVATIVE BUT IS ALSO AUTHENTIC, USING CENTURY OLD TECHNIQUES AND DESIGNS INSPIRED BY 7TH-CENTURY ARCHITECTURE."
Hassan Tower Rabat, Morocco. Commissioned in 1195 by Abu Yusuf Yaqub al-Mansur, the tower was intended to be the largest minaret in the world along with the mosque, also intended to be the world's largest.
The intricate Darj w Ktef design at the top of the minaret inspired our popular Nur collection including wall sconces, chandeliers and pendant lights.
It's extremely important for us here at Dounia Home, to give back to the community behind our products. A few months after our launch, a portion of our profits were reinvested in our artisans providing them with tools to help them grow as well as develop more skills.
Our turn-around time is 4 to 6 weeks, giving the artisans reasonable work hours and allowing them to manage their time efficiently.
Working directly with artisans allows us to cut out the middlemen, pay 30% higher wages, and holding them to our high standards while maintaining a competitive edge in the market-place.
We are very proud of our artisans, we give them a voice and an outlet to be creative. We also help them grow and learn new skills by always pushing the limits
of the craft.
keeping it personal
Even as we grow, one thing that I’ve always wanted for DOUNIA HOME is to maintain the personal touch. We don’t try to make DOUNIA HOME look like a big corporation. We are as transparent as possible. This is why I share a lot of the behind the scenes about how I design products and run DOUNIA HOME. No matter how big DOUNIA HOME gets, I always want to be accessible to fans and customers. I love connecting with people on Twitter, Instagram, and Facebook.
WHERE YOU CAN FIND OUR PRODUCTS
We know the importance of experiencing our products first hand, so we have partnered with amazing showrooms and stores around the U.S, France and South Africa to bring you a great selection of lighting.
WHY THE NAME DOUNIA?
Dounia (Dunyā) means world in the Arabic language. Bringing you a
touch of our world, our heritage and our craft is our mission.
Our customers say
// THIS PRODUCT IS FANTASTIC. I HAVE USED IT IN A HALLWAY AND IN A MASTER BEDROOM. I WORK IN HIGH-END RESIDENTIAL INTERIORS AND THESE PRODUCTS ADD AN INTERNATIONAL YET MODERN COMPLETION TO A SPACE. THEY ARE ALSO VERY WELL PRICED. //
Architect Ron Fleeger, NY